Capturing Gen Z: What the Big Brands Get Right
![Picture of Denscty Collective](https://www.denscty.com/hs-fs/hubfs/Denscty_FaviconBlack.jpg?width=50&name=Denscty_FaviconBlack.jpg)
![Marketing efforts targetting Gen Z must reflect the younger generation's values in order to be successful.](https://www.denscty.com/hubfs/Imported_Blog_Media/11062b_5ec2c7da6ffd4d34a529377dbb456545~mv2.jpg)
With Gen Z now representing a significant portion of the population, companies are recognizing the importance of catering their messaging to align with the values and beliefs of this demographic.
![Younger generations value climate change, self-care, and empathy towards others.](https://www.denscty.com/hubfs/Imported_Blog_Media/dd9a2e66b01e489a8e2a1960061b630f.jpg)
Another value that Gen Z prioritizes is self care (https://news.stanford.edu/2022/01/03/know-gen-z/). With mental health being a growing concern among young people, companies have begun to promote products and services that promote self-care and wellbeing. From meditation apps to skincare brands, companies are tapping into this trend by positioning their products as essential tools for self-care.
The success of these companies lies in their ability to understand and connect with the values and beliefs of Gen Z. By aligning their messaging with the values of this demographic, they are able to establish a strong emotional connection with their audience and build brand loyalty.
![Gen Z values environmental issues and cares about climate change](https://www.denscty.com/hubfs/Imported_Blog_Media/11062b_53cb70c9ee374d72a824b4829b2b7f36~mv2.jpg)
In conclusion, big corporations are capturing the attention of younger generations through new branding and marketing strategies that align with Gen Z values. With climate change and self-care being key priorities for this demographic, companies that prioritize sustainability and wellness are resonating with Gen Z and building brand loyalty. As companies continue to evolve their messaging, it is crucial that they consider the values and beliefs of Gen Z in order to stay relevant and engage with this influential demographic.