June 16, 2023

Our Experience Using AI Chat for Marketing

By Denscty Collective · 2 minute read

Artificial intelligence (AI) has become a buzzword in many industries, and businesses are starting to realize the potential benefits of using AI for marketing and other business operations. AI chat, in particular, has gained popularity as a tool for customer engagement and lead generation. However, it is important for businesses to consider the ethics of using AI in marketing and ensure that it is being used in a responsible and transparent manner.

One major benefit of using AI in marketing is the ability to personalize content and messaging for each individual customer. AI algorithms can analyze customer data to better understand their preferences, behaviors, and purchasing habits. This allows businesses to tailor their marketing campaigns to each customer, increasing the likelihood of engagement and conversion.

Another advantage of AI chat is the ability to provide 24/7 content inspiration, such as caption generation. AI chat can write article headlines and summaries; it can provide outlines or even full paragraphs for blogs. AI chat can help write copy for ads and provide general inspiration when content creators are feeling burnout.

"We have used AI as a jumping off point for content."

When it comes to our experience with AI, it has primarily been in the latter. We have used AI as a "jumping off point" for content. It can help provide caption ideas or outline blogs, but AI still has a long way to go. Almost every caption needs refining and each blog outline requires editing back or elaborating on. AI can provide 80% of the product, but will always need another pass over.

Where we find the most productivity in AI tools is certainly as inspiration. AI chat can write the clever hook in your introduction paragraph, something that you might just be too creatively depleted to do. It can come up with humorous puns to use as Instagram Reel captions. Overall, AI helps combat the hesitation of getting started; it helps you just begin.

One interesting experiment we conducted was blindly placing AI generated captions into our social media calendar one month. One person knew which were and weren't AI generated, while the other did not. Ultimately, they couldn't tell which captions came from AI chat. Do you think you would be able to tell the difference?

"Overall, AI helps combat the hesitation of getting started; it helps you just begin."

Additionally, it is important to consider the ethics of using AI in marketing. While personalization can be beneficial, it is important to ensure that customers are aware of how their data is being collected and used. Businesses should be transparent about their use of AI and give customers the option to opt-out of data collection if they choose.

Notably, businesses must be careful not to use AI to manipulate or deceive customers. AI algorithms must be designed to provide accurate and truthful information, without relying on misleading or false claims.

"It is important for businesses to approach AI with ethics and responsibility in mind."

In conclusion, AI and AI chat can bring a multitude of benefits to businesses when used appropriately in marketing and other operations. Personalization, improved customer support, and increased efficiency are just a few examples of how AI can help businesses. However, it is important for businesses to approach AI with ethics and responsibility in mind. Transparency, accuracy, and truthfulness are crucial when leveraging AI in marketing, and businesses must strive to use this technology in a way that benefits their customers and their business as a whole.