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2 minute read
In today's environment of content overload, it's important to stay true to your brand and continue to publish content that authentically represents your company. It can feeling overwhelming to organize photo, video, text, and copy content for various social media channels simultaneously.
So how do you determine whether your content will perform best as a static image, video, or another form of digital media? And how do you know where to publish that content?
Firstly, consider what you're marketing. If you're marketing an experience or service, it may easier to convey the value through a text-based graphic. If you're marketing a shiny new product, it may be easier to show that off in a video where you can focus on the look and feel vs trying to communicate detailed information.
Secondly, think about who you're trying to market to. Certain demographics respond strongly to short-form video content, while others prefer an email newsletter where they can read more details and learn more through easily identifiable links. It's essential to understand what social media platforms or digital marketing channels your target audience uses regularly.
Finally, consider what resources you have available. If you don't have good content to provide quality videos, it might make more sense to stick with polished graphics that reflect your brand image. If all you have is video content and no access to graphic design software, then videos take priority. However, a well-rounded digital marketing strategy usually includes various forms of media, from video to graphics to email newsletters.
To summarize, maximize and delegate your content by following these 3 steps:
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Consider what you're marketing.
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Think about who you're marketing to.
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Consider what resources you have available.