As a real estate or homebuilder business, driving quality web traffic and generating leads is critical to your success.
Two effective ways to do this are pay-per-click (PPC) advertising and search engine optimization (SEO). While PPC and SEO share the goal of increasing visibility, they work in different ways and have unique benefits.
PPC ads allow you to quickly drive targeted traffic and leads. With PPC, you can control your messaging and guarantee that your listing or content is seen by potential customers. However, PPC comes at a cost, and you're competing against other advertisers for the top ad spots and best keywords. The costs can add up over time and there's no guarantee of profitability.
SEO takes more time to be effective but can deliver free, organic traffic from search engines like Google. Higher search rankings and more traffic can help establish your business as an authority in your local market. The challenge with SEO is that success is not guaranteed, and it can take months or even years of ongoing work to achieve top rankings for competitive keywords.
PPC can quickly generate leads and sales... SEO establishes a long-term strategy to capture free traffic and gain market share.
For these reasons, real estate and homebuilding businesses should leverage both PPC and SEO. PPC can quickly generate leads and sales, especially for time-sensitive projects. SEO establishes a long-term strategy to capture free traffic and gain market share. Using both approaches will open up more opportunities to reach potential customers and drive results.
Overall, having a "paid search" strategy with PPC, along with SEO, gives your business the best chance of being discovered by people searching for properties or homebuilders in your local area. With consistent management of both strategies, you can attract high-quality web traffic and sales leads to boost your business.
Follow along for more marketing and real estate insight in 2023 and find us on social below.